jump to navigation

Looking for a better healthcare career opportunity?

If the original Filipino Librarian is the opinion page, then this blog is the classified ads section. Except for the summaries of each post, all posts will appear as they were written by the original authors. Please do not contact me for more information because I don't have any. If you have any suggestions or would like to publicize a job opening or event, email me at von.totanes @ gmail.com.

20 November 2007

Clippings: Communicating the Value of Your Libraries

Category: Clippings

From Current Cites (July 2007):

Note: Email me if you can’t access the article =)

Holt, Glen. “Communicating the Value of Your Libraries” Bottom Line 20(3)(2007): 119-124. (http://dx.doi.org/10.1108/08880450710825833). - Short guide to shamelessly promoting the value of your library to various stakeholders through the ever-dependable approach, “What’s in it for me” or ‘WIIFM’ for short. The author draws on his extensive experience in Cost-benefit analysis (CBA) to lay out basic principles, such as saving the user significant time or money. He concludes with this marvelous piece of advice: “Institutional communication is not just a smattering of marketing here and another smattering of marketing there. It is, instead, a disciplined, planned and thorough method by which a library tells its users why using their library is worth their time, money and effort, that is, why their library is valuable and the value that individuals and families will find there.” - LRK

Comments

Sorry comments are closed for this entry